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  • The Marketing Mind

Photography downtime project.

Are you constantly trying to work out what to post to your social media platforms? Do you feel pressure to always be creating content and publishing things? Or perhaps you'd love your website to look cleaner and refreshed?

You are absolutely not alone! Most businesses feel like they never have enough time to build content and it seems to be one of the areas business owners stress about the most and never really feel on top of.

Knowing how important content is for your business, in increasing traffic to your platforms and engaging with your customer, its important to build content but creating it without feeling stressed can be a challenge.

One of the easiest ways to get ahead of the game, is to build up a bank of images. Often an image can prompt a social post, or a blog, so having a selection of images for you to choose from makes your life so much easier when working through what to post next.

While things are a bit slow around the country, now is the perfect time to build up your bank of images.

Here are a few tips on how to do this:

  • Get a photographer!

Photographers range in skill and price, but usually you can find an absolute gem who wont cost you the earth if you're on a budget.

Engage with them and ask them to take a range of photos around your office, business, shop front, and of your product. Discuss your expectations around how many images you would like to recieve for the time they are working with you, and then talk through the style of the shots and any other requirements you might have.

  • Download Free Stock images

There are dozens of websites that offer free stock photography which can be amazingly handy if you have a business that doesn't necessarily have anything to photograph like a product or a shop front. Ensure that when you are downloading free images that you are abiding by the terms and conditions of the website you sourced them from.

  • Grab your smart phone or camera.

Social Media is all about authenticity, so how better to be authentic than to take your own photos, even if you're not a professional. Depending on yo

ur brand and your image, taking your own candid photos might be perfect for your business.

  • Hire or borrow a camera savvy student.

Do you know a teenager or student who has a smartphone as an extension of their arm? A great way to get good shots and give someone some work experience at the same time, is to engage with a student who might be interested in developing their photography skills or social media marketing knowledge. Give them some guidelines of what to photograph and show them what style you might like to acheive and see what they come up with.

Goodluck creating!

For more information on creating content, download our handy guidelines on Content Creation.

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